While you may think Rhythm Superfoods is run by robots, we promise that’s not true. We’re moms and dads (that includes fur parents too!), brothers, sisters, aunts, uncles, food enthusiasts, adventure-loving, music-loving, superfood gurus.
So basically we’re not much different from you!
We’re passionate about what we do, the people we do it with, and want to share a little behind the scenes about us so you can feel like family too.
Our Accounting & Finance Team is all about numbers! Whether they’re processing orders, forecasting or ensuring our customers are always happy, they’re an amazing part of the Rhythm Superfoods team that keeps us running on a daily basis!
…a follow up to “My Health Journey“.
It’s been over 90 days since Rhythm Superfoods CEO Scott Jensen went back on Rip Esselstyn’s Engine 2 Diet so we followed up with him to find out how things were going.
A: I feel really good! I think most people who go through a fitness or health commitment needs reinforcements early on to keep them going before it becomes habitual. Someone who works out all the time has made it a habit: wake up, workout, etc. versus someone just starting workouts who has former habits they need to break.
The habit breaking is hard, but you feel it quickly when the weight starts coming off – which right now I’m hovering around 9 lbs. less than where I started. You physically feel that and it’s a reinforcement to keep going. My belts are looser, you start looking through the closet for those old pair of jeans you might fit in again.
And the other side is when you’re carrying weight, you feel it too: getting out of bed, walking, running, or at the end of the day the compression on your knees. Believe it or not, when you are heavier you feel those things. You hear these clichés about being “in tune” with your body and when you are heavier than you want to be, you don’t talk about it as much, but you do feel those things.
Then suddenly you start shedding the weight and you notice there are less aches and pains. I feel more agile when I’m kicking the soccer ball with my kids. And I feel that with just 9 lbs. off…I want to lose another 20lbs.
The first couple of weeks, I was way more tired particularly from the change in the diet. I found myself unprepared for protein solutions, so the carbohydrates are giving you these quick ups and downs and adding the workout part of it meant I wasn’t prepared for how tired I was going to be. But you do see a swing where you figure things out and the workout energizes you and you start feeling more energy later in the day. So…it takes a commitment and a belief system that you’re going to see it on the other side of the tunnel. And that’s happening.
A: I’m really busy and keep a very full schedule. Trade shows, customer meetings, broker meetings…all that stuff is part of my life and those are habits too. Your calendar is what it is, and you’re involved in all these things, and you realize 85% of places that you’d normally grab a bite don’t have the things that you’re going to need. I don’t want to say that it’s not there. But because it was a habit, I’d look at the menu and not even realize that a ton of places have a vegan menu – even if it’s a separate menu, particularly in Austin and other larger cities. I found it difficult to be prepared with plant-based protein sources during travels. Whether it’s almonds or a No Cow Bar, you need the protein to level out your energy. Vega Protein Powder with rice milk has been a quick fix when I’m at home, but it’s hard to travel with. Also, I just didn’t prepare for that and wasn’t sure which powders I’d like so I tried several things over the first few weeks that I didn’t like.
Meals in the house were something I was accountable for, so the challenge was “what do I like that’s available?” Compared to when I first did this diet 7+ years ago, there weren’t many vegan options for quick meals versus how many options are available now. Rip’s focus is on cooking meals yourself, but because I’m on the run a lot I needed solutions that were quicker. I needed to adjust and find the things that were going to give me lasting energy throughout the day, so I found my favorites and stuck with those.
A: No Cow Bars, VEGA Protein Powders, Amy’s Kitchen, Gardein, and an Instapot for cooking up some beans and lentils. Trader Joe’s frozen veggie meatballs are also great! I’ve probably only tried 10% of what’s out there, honestly.
A: Besides the average 9 lbs. lower in weight, the bloodwork markers I discussed with my physician are all in a very good direction. LDL down 14%, Glucose down 10%, A1C in the “good” range. Triglycerides didn’t improve, but that could be an anomaly, so we’ll check in 3 more months.
A: Yes! It wasn’t until ~2-3 weeks in because that also needed its own kick-start. My wife started going to Orange Theory Fitness so I started going with her for early morning workouts. I had been a member of an awesome gym, but this just comes down to efficiency. The workout has got to be really close to home. I love the technology of Orange Theory Fitness – heart rate monitor, you see your numbers on the screen, you have splat points, etc. It’s fitting and motivating me. They have some great music too during the 55min workouts. No socializing, just hard work and that’s what’s working for me. Occasionally with a busier travel schedule, I have to shift focus away from workouts at times. When I’m not traveling as much I have more time to get in my workouts.
A: I fancy myself as a chef more than a foodie. I’m pretty good in the kitchen and the grill and I love doing it. The atmosphere of pulling different soup stocks together and creating different meat/protein-based meals, and the deglazing and creating sauces in a pan…I miss that. I miss the flavors. I think with some of the vegetable base stocks that I’ve got, I’m getting that “umami-ness”. There’s an umami mushroom powder that delivers on the savory flavor that you generally get with those other protein-based meals. But I’ve found some solutions, and there are ones that come really close and are satisfying. I also want to try the Beyond Meat Burger and Sausage to see how those compare.
A: Myself with food and my wife Cyndie for the workouts.
A: I’m now committed for another 6 months on this. I’ve had a couple of episodes at restaurants that weren’t on the Engine 2 Diet, but I’ve been able to get back on track immediately thereafter.
A: I still think there are dozens of resources available to motivate people to change their habits. There’s simply not one single way to go about it, so you have to let people find what works best for them and what motivates them. If it’s the infomercial guy, or a doctor letting you know it’s time for a drastic change, or even your friends at work committing to a Whole 30 program together – just find what works for you! There are many habit-changing triggers out there. Be open to the message. There is, however, no miracle pill to fix your health overnight. A moderation of calories (healthy calories) combined with a consistent moderation of exercise activity (in that order) has the greatest effect on most people’s health.
See you in a few months!
Have you ever had just a truly mind-blowing snack? Like, it was so good and tasty, and filling, and energizing, that you just thought… “Man, that was one crazy good snack!” No? Just me? (I do have a tendency to go a bit over the top with food… check out my Instagram feed for more details on that…)
Well, maybe you’d change your mind, if you knew what exactly a snack was supposed to do for you. Have you ever thought about that? Why do we eat snacks? Is it because we’re hungry? Need fuel? Are about to workout? Are bored? Really, why do we eat them? Whether it’s mid-morning, late afternoon, or bedtime… everyone enjoys a good snack. ESPECIALLY if it’s tasty and gets the job done.
But what exactly do I mean by “gets the job done”? There are many reasons we eat snacks (many I listed above), but the primary reason is we need something to get us from one meal to the next without us starving and feeling tired.
So, basically snacks keep us full (or at least keep our stomachs from growling) and energized. But how do they do that?
To really understand that, we need to do a brief review of our MACRO nutrients: carbs, protein, and fat.
These three things are the only things that provide calories to our bodies. (The exception to that is alcohol, which also provides calories, but isn’t considered a nutrient.) They each serve different functions in our bodies and are absorbed at different speeds. Carbohydrates are processed the quickest. This means they leave our stomachs and get absorbed in our intestines faster than protein and fat do.
Carbohydrates give us quick energy.
Protein and fat take a little longer to digest, with fat taking the longest. Protein and fat, help keep us energized over longer periods of time. This is why an apple by itself (mainly carbs) only keeps you full for an hour, but an apple with peanut butter (protein and fat) keeps you full for 2-3 hours.
So, whenever I’m working with clients, I always give them my “perfect snack” formula…
Carbs + protein/fat = sustained energy and fullness.
There are so many great carb and protein/fat combos to pick from:
So, next time you’re wanting something to munch on between meals, make sure you’re giving yourself everything you need to keep you both energized AND satisfied!
As our awesome team of marketing and sales leaders get ready to hit the Natural Products Expo West show, all we can think about are carrots, carrots, carrots. We launch our NEW delicious, crunchy Carrot Sticks to the retail world this week at Expo West, so we’re all real pumped to show them off.
Get ready, world. You’re about to fall in love with a new plant-based superfood snack. Our Naked Carrot Sticks have 0 g of fat, 11 g of dietary fiber, 3 g of protein, 20% of your daily value of potassium, 15% of your DV of vitamin A…and they’re delicious!
My excitement for the new Carrot Sticks had another effect on me several weeks ago. They’re really good, and I was munching on a bag of our first production batch when it dawned on me that I wasn’t eating enough fruits and veggies. When we first started Rhythm, I had just gone through a product development exercise with Rip Esselstyn from the Engine 2 Diet, one of the foremost leaders in the plant-based diet movement. I had committed to a strict low-fat vegan diet for 60 days and had a full-blown blood analysis done the day before starting, and again at 30-days and 60-days after to see what effect this change in diet would have on my health. My eating habits prior to this leaned much further in the BBQ direction.
At the 60-day mark, my weight was down just over 10 lbs. and my cholesterol markers came down significantly. Before I started the diet, my cholesterol (LDL and Triglycerides) levels were in the range of having my doctor look at me and say that she would normally have that talk at this point about Statin drugs from here on out. I really didn’t want to take a pill every day, so I told her what I was doing with the Engine 2 Diet, and she agreed to wait and see how I did. With so many things that are unhealthy for us, the biggest hurdle we humans face is the ability to change our habits…especially eating habits. Our unhealthy habits are the source of much of what we have going wrong with our health: smoking, drinking, poor nutrition decisions; all difficult things to change if they’ve become a habit. Habits are habitual, of course. With this hard fact facing all doctors, it seems most have determined that the pharmacological solution (prescribing a pill or patch) is the most effective way to deliver a physiological change to someone rather than relying on personal effort to break these bad habits.
I chose to break the habit and was successful with the strict vegan diet for the full 60 days. After that, I didn’t revert back to my previous ways, but I did start to eat meat, eggs, cheese and other non-vegan foods in more moderation than I did previously. Thinking I had been successful and congratulating myself for it, I went on with my life. Fast forward 8 years later into 2018 and I became much more aware that I had gained back the weight I had lost and had to confront the fact that I was not eating as healthy as I had committed to years ago. The old habits came back, and now I had to own it.
So, in February I went in for a physical, which I hadn’t done in a few years. I told my doctor how I was feeling and had the full-blown blood work done again as part of the physical. Two weeks later I returned to review the lab results. I was back up to high levels with the LDL and Triglyceride numbers and added an elevated glucose level to the mix. I knew this would be the result of me slipping into those bad habits and it was.
I don’t ever want to take a daily regimen of pills. I’ve re-committed to healthier choices in diet and exercise, and I’m going to break the bad habits and do my best to stay on the “healthier-choice train.” I like to go all in when I start. It’s the way I get myself committed. So as of March 1st, I’m back on Rip’s Engine 2 Diet. So far so good!
With my travel bags filled with healthy snacking alternatives from Rhythm and other great companies, I’m ready for one of the biggest food shows we do every year: Natural Products Expo in Anaheim, CA. It starts today and we’re debuting our awesome Carrot Sticks! If you see me out and about, don’t let me slip, show me some encouragement, and I’ll report back with my results in May after I do the 60-day blood work and weight check.
My commitment is as follows:
If you are in the food business, come by our booth at Expo West (#5424, Hall E) to try our new Carrot Sticks and feel free to share your own health journey with me. I get encouraged by talking openly about this with people. If you aren’t in the food business, stay tuned for me to report back on my journey with honesty.
Eat More Plants!
Contributing Writer & Rhythm Superfoods Fan: Mark
For many years we’ve been told to reduce the intake of fat in our diet, but there’s plenty of healthy fats out there that we may be overlooking. As a matter of fact, according to the American Heart Association, in their “Get Healthy” section, they remind us that:
“Eating foods with fat is definitely part of a healthy diet. Just remember to choose foods that provide good fats (monounsaturated and polyunsaturated fats) and balance the amount of calories you eat from all foods with the amount of calories you burn. Aim to eat a dietary pattern that emphasizes intake of vegetables, fruits, and whole grains; includes low-fat dairy products, poultry, fish, legumes, non-tropical vegetable oils and nuts; and limits intake of sodium, sweets, sugar sweetened beverages and red meats.”
Another thing we’ve had drilled into our heads over the years is using the food pyramid, but there’s a newer guide for getting a balanced diet through the “My Plate” method. The old pyramid method shows what we should be eating on a daily level, while the newer plate version gives a simpler view of what we should actually be putting onto our plates.
Another key difference is the increase of fruits and vegetables on our “plates,” the decrease of grains and most versions will recommend the consumption of more water. This follows along with the newer superfoods craze that has been sweeping the nation.
By definition, superfoods are those which are packed with vitamins, nutrients and other important ingredients that are beneficial to our overall health and well being. Usually people first think of greens, fruits and vegetables, but they also include:
We’ve become a nation of snackers and it’s actually healthier to eat smaller amounts of food more often throughout the day rather consuming two or three large meals. But it can be very challenging to snack healthier since we’ve become more accustomed to eating things like chips and other unhealthy go-to foods. The key here is choice, instead of grabbing a candy bar, opt for a handful of nuts. Rather that buying a bag of greasy potato chips, try some healthier alternatives like Rhythm Superfoods kale chips or broccoli bites that actually come in almost as many flavors as their fattier their less healthy counterparts.
When spring and summer are in the air, there’s dozens of fresh fruits and vegetables available for a quick afternoon pick-me-up. But don’t let the warmer months be the only time you opt for these healthier choices since there’s plenty of year-round favorites to chose from, everything from apples and oranges, to broccoli and snow peas.
Even though fresh is best, there’s still dried, canned, frozen and a plethora of different juices derived from fruits and vegetables.
Be creative with your meals and snacks. Eating healthy doesn’t mean you can’t still enjoy your favorite foods. Cut down on unhealthy choices and simply make better meals and snacks. Your body and mind will thank you in the long run.
Other Reference Sources:
Contributing Writer & Rhythm Superfoods Fan: Mark