Five premium plant-based snack brands form coalition to help shoppers find them in stores
Barnana, Biena, Dang, gimMe and RHYTHM join forces at Expo West with goal to unite better-for-you snacking set at retail
“We’re working together to address a business challenge that impacts us all, competitors or not,” said Poorvi Patodia, founder of Biena. “Our consumers are seeking alternatives to traditional snacks, and we know these shoppers are really valuable to retailers. If we learn how to help them find what they want to buy, that’s a real win for the consumer, for our brand and for the retailer.”
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