We’re Trendy!

January 27, 2014

On January 19th through the 21st of this year, we went to San Francisco to promote our products at the Specialty Food Association’s Winter Fancy Food Show 2014. We had a blast and met tons of amazing people, including other vendors as well as retailers interested in our chips. Then something really awesome happened: the show’s all-star trendspotters, which consisted of a panel of experienced food writers and journalists, spotted us!

We are so excited to have been grouped in with some of the best names in the specialty food world as part of the Winter Fancy Food Show 2014’s Top 5 Food Trends! Our Superfood Chips got named as one of five products at the show making up the “Crunch Time” trend, which is described as “Snacks [that] have evolved well past the common potato chip as the specialty food world continues to seek out and deliver exciting flavors and ingredients for more mindful snacking choices.”

Here’s the quick overview of the Top 5 Food Trends for 2014 from Winter Fancy Food Show:

After searching the exhibit halls at the Winter Fancy Food Show in San Francisco since the show opened on Sunday, a panel of food writers and journalists have picked the top five food trends.

Here are the trends with product examples of each:

Sriracha’s Homecoming

Sriracha, the fiery Thai chili sauce, was one of the biggest flavor trends – showing up in snacks, chocolates, and jams.

The Jam Stand, Not Just Peachy, Sriracha Jam
Hope Foods, Hope Hummus Organic Sriracha Hummus
Simply Sprouted Way Better Snacks, Simply Spicy Sriracha Tortilla Chips
The Popcorn Factory, Lite Works Popcorn! Sriracha
Crunch Time

Snacks have evolved well past the common potato chip as the specialty food world continues to seek out and deliver exciting flavors and ingredients for more mindful snacking choices.

Vintage Italia, Pasta Chips
Simply 7, Quinoa Chips
Simply Sprouted Way Better Snack, Pitaaah Chips
479˚ Popcorn, Toasted Sesame + Seaweed Popcorn
Rhythm Superfoods, Super Food Chips
Low-Sugar Sips

Shoppers will be seeing more low-sugar beverages – a switch from the trend in recent years towards alternative sweeteners.

Califia Farms, Pure Unsweetened Almond Milk
Xumma, Xumma Semi Sweet Cola
Bruce Cost Ginger Ale, Bruce Cost Ginger Ale “66”
Numi Organic Tea, Indulgent Tea, Chocolate Earl Grey
Big Tree Farms, Coco Hydro
Commit to Mint

After years in the background, mint is taking a leading role as a popular flavor in a number of treats, reflecting a turn towards the revival of simple, familiar tastes.

Torn Ranch, Dark Chocolate Mint Mélange
Silk Road Soda, Cucumber with Mint, New Brands on the Shelf
GoodPop All-Natural Frozen Pops, Hibiscus Mint
Seely Mint, Mint Patties
Victoria’s Kitchen, Mint & Licorice Almond Water
Condiments Dressed Up

Some classic items like ketchup, mustard and mayonnaise are getting a makeover with unexpected ingredients.

Victoria Amory, Fine Herbs Mayonnaise
Stonewall Kitchen, Truffle Ketchup
Fischer & Wieser, Salted Caramel Mustard Sauce
Amoretti, Premium Organic Extra Virgin Olive Oil infused with Kalamata Olives
Lillie’s Q Barbeque Sauces & Rubs, Ivory
In selecting the trends, this year’s panel of trendspotters carefully explored the show’s thousands of products. The trendspotter panel included: Ashley Koff, RD, founder of The AKA List; Nancy Hopkins, Better Homes and Gardens; Kara Nielsen, CEB Iconoculture Consumer Insights; Denise Purcell, senior director, content, for the Specialty Food Association; Jerry James Stone, blogger at Cooking Stoned; and Joanne Weir, host of PBS’s “Joanne Weir’s Cooking Confidence.”

What do you think?

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