SXSW Recap

March 21, 2014

Last week in Austin was the 2014 installation of the South by Southwest Festival, and we were part of some great events this year! We gave out tons of samples and got to be a part of a few really cool music showcases. Here’s a quick recap of all the fun stuff we did around town during the festival.

Between March 7th and 16th, we made the rounds in our Kale Kar to all the local Whole Foods Markets in Austin doing product demos and giving samples to the droves of hungry out-of-towners in for SXSW. We had demos everyday during the festival, and were always a welcome addition to the Austin experience!

We also did a lot of activities more directly associated with the festival. During the interactive portion of SXSW, we gave away our Superfood Chips as part of a “swag bag” given out at the Mass Relevance Social Suite. We also contributed to the swag table at the TECHmunch Food Blogger/Media Conference at Whole Foods.

When the music started flowing into the city, we took part in the Tune Up & Sound Off SX2014 Showcases. You could find our chips in the artist lounge as well as the fan sampling we did at the showcases at Red Eyed Fly, Austin Ale House, and Old School.

Early in the week, we were part of the South by Penn Field event that happened right here in our own back yard, where we gave out product samples and partied with our fellow Penn Field brands and friends.

Finally, one of our favorite events was the Playing In Traffic Day Party at Whole Foods which featured a ton of awesome bands such as Los Lonely Boys, SPEAK, The Dunwells, Sahara Smith, and East Cameron Folkcore. We parked the Kale Kar right on 6th street and gave away samples, and then we got to go on mic and thank everyone for supporting local brands. The guys from Los Lonely Boys even had some of our Jalapeño Lime Superfood Chips with them on stage!

We can’t wait for SXSW to come back around! We had an absolute blast, and we hope everyone else did too. If you’re in town next year, be sure to check our Facebook feed. We’ll surely be making even more appearances around town!

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