Rhythm CEO and Incubation Station/SKU board member Scott Jensen talks about kale, BBQ, and supporting the Austin community.
Rhythm strives to be a transparent company, to the point of having an actual window to the product on every bag of Kale Chips. How does that concept carry through from production to the marketplace?
We’re getting fresh kale from a farm, mixing it with all kinds of wonderful ingredients, dehydrating it, putting it into a bag, sending it to a store, and then standing in the store with a table and offering people samples to try what we’ve just made. It doesn’t get any more transparent than that.
How does thriving in the city of Austin affect what you do?
A big part of my early career in Austin was an iconic BBQ brand (Stubb’s) and an iconic live music venue/restaurant (Stubbs BBQ) which is where I started. It’s on the stage. There’s no hiding from it. You can’t hide what you’re doing with BBQ, you can’t hide what you’re doing with live music. You’re open to critique on a daily basis, because the public decides whether they like your product or not.
How does that window relate to what I do? Both of these things are incredibly open to view, for people to see everything we’re doing. We’re right out there: standing with people, hearing that they don’t like this flavor, or that they love that one, or this one has too many crumbs. Or, of course, “why don’t you make another flavor that’s a little like this?”
How do the ethos of transparency and the relationship to Austin carry over into Incubation Station/SKU?
We open up Incubation Station to all people, and 75% of those people are from the Austin area. We have public happy hours for any startup companies that want to come and rub elbows with angel investors and mentors. So, coming from the Rhythm area, where everything is out in the open and there to be seen – we’re still doing it the same way.
When I think about the integration of what I do for a living as the leader of Rhythm, as well as a leader of the Incubation Station/SKU…these are two very publically-faced companies. We are out in stores meeting with hundreds of consumers every week. If you’re working at a public utility, generating electricity, the only interaction you have with your customers is the bill that comes to the house. You could be in some huge office building where no one has to sit there and take the beating of answering to bad service. But, we are. We are selling directly, indirectly, and standing in front of people in the supermarkets in the town we live.
Whoever came up with “an apple a day keeps the doctor away” wasn’t really that far off. Fruits and veggies are densely packed with nutrients your body needs to grow strong and healthy. Superfoods especially are nutrient powerhouses that cover all the bases, from the brain in your head to the bones in your toes. You might as well replace your medicine cabinet with a larger pantry and call it a day. Here at Rhythm Superfoods, we work for the Farmacy… and just your luck – the doctor is in.
Keep scrolling to learn about the many health benefits of kale.
We all love kale, but did you know your heart loves kale back? Our beloved superfood has many heart-healthy benefits to consider when thinking about your heart and circulatory system. Some of the vitamins and nutrients in kale have been shown to reduce the risk of heart disease, heart attack, and stroke, in addition to keeping your veins clear, your blood pressure low, and your heart pumping properly.
So go on – don’t be afraid to show kale some love!
2 bunches of green curly kale (washed, stems removed, torn into small pieces and dried)
2 tbsp olive oil
1/4 tsp course ground sea salt
1. Preheat oven to 275 degrees.
2. Place the kale in a large salad bowl.
3. Pour the olive oil and sea salt over the kale, and toss thoroughly.
4. Spread the kale on a baking sheet.
5. Bake for 20-30 minutes, re-tossing kale every 10 minutes.
7. Remove when kale is crispy and just starting to brown on its edges.
8. Serve hot!
2 bunches of green curly kale (washed, stems removed, torn into small pieces)
2 tbsp olive oil
2 tbsp siracha chili sauce
1/4 tsp course ground sea salt
1. Preheat oven to 300 degrees.
2. In a bowl, stir together the olive oil, siracha sauce and sea salt.
3. Place the kale in a large salad bowl.
4. Pour the sauce mixture over the kale, and toss thoroughly.
5. Spread the sauced kale on a baking sheet.
6. Bake for 30-35 minutes, re-tossing kale every 8-10 minutes.
7. Remove when kale is crispy and starting to brown on its edges.
8. Serve hot!
It’s October in Austin, which to all the music lovers here means one thing: ACL FEST! This past weekend was the first of two for the festival, and it was amazing! The weather was absolutely perfect, and the bands were incredible. We also got to represent Rhythm with our chips at the Snack Shack! In honor of Austin City Limits, we’ve put together a playlist for this month starring our favorite acts from the festival. We can’t wait for round two next weekend, but in the meantime, check out our October Spotify playlist and rock out to our festival favorites!
We’ve been getting quite a few shout-outs lately from various places around the web, and we just wanted to take a minute and recognize them. It always means a lot to us when we get noticed, so we want to thank anyone and everyone who takes the time to write about us! Here are a few of our most recent mentions.
The Wall Street Journal recently published an article titled “You Can’t Corral Some Folks’ Taste for Ranch Dressing” where they discuss the growing popularity of the ranch flavor. We were happy to see that our Cool Ranch Kale Chips got mentioned! Here’s what they said:
“At Whole Foods Market, the number of ranch-flavored vegan and vegetarian snack options has nearly doubled over the past five years due to consumer demand, says Dwight Richmond, global grocery purchasing coordinator at the upscale supermarket chain.
Among the offerings: Rhythm Superfoods Kool Ranch kale chips and ranch-flavored Go Raw Salad Snax—nonperishable munchies made from raw dehydrated kale, carrots and other vegetables.”
Thank you for noticing us WSJ!
Here in Austin, summer seems to last forever! While the rest of the country is on its way to a change in seasons, we’re still living out the dog days. Some time in late September, the weather will start to cool down and lead us into fall-like temperatures, but until then, we’re going to keep on playing our summer tunes and living the good life! This month we’ve got some great tracks for your lazy summer afternoons. Click on the playlist below and jam right along with us. Be sure to follow us on Spotify today!