6 Superfoods’ Rise to Culinary Celebrity
November 8, 2016

By Contributing Writer and Rhythm Superfoods Fan Lauren Wolman. You can follow her at PeanutButterIsMyBoyfriend.com and on Instagram @peanutbutterismyboyfriendblog!

 

We know that superfoods are, well, super, because of their next-level nutritional stats. But the protein content of Greek yogurt and the antioxidants in acai alone aren’t enough to catapult these health foods to mainstream fame.

So how exactly did difficult to pronounce foods like quinoa and chia become trendy terms on every restaurant’s menu and everyone’s shopping lists?

Here’s the story of six superfoods’ rise to culinary celebrity!

 

Kale

Kale is kalin’ it. “Kale Salad” is synonymous with healthy, delicious and trendy. But how did kale surpass spinach, chard and other nutritious leafy greens in popularity?

What started as a strange-looking garnish is now widely regarded for its high fiber, magnesium and folate contents.

In 1996, a poem dedicated to kale was published in the LA Times. After that, a slew of media “hits” by kale slowly introduced it to general public. This included a recipe by Martha Stewart, Whole Living dubbing it a “powerfood,” Gwyneth Paltrow making kale chips on Ellen, and in 2012 Bon Appetit named it “the year of kale.”

A fascinating article by Eve Turow of mindbodygreen traces kale’s rise in popularity to Oberon Sinclair – a PR professional who was dedicated to growing the green stuff’s reputation – going as far as creating the fake “American Kale Association.”

The stats are impressive. Kale sales jumped 50 percent in just 4 years! What a world we live in where we can eat kale brownies, kale ice cream and of course, kale chips.

 

Greek Yogurt

Just a few short years ago, Greek yogurt wasn’t exactly a highly-regarded dairy dish. Greek yogurt was seen as the chalky, chunky, thicker cousin of typical yogurt and people weren’t singing its praises.

But things started to change around 2007 when a popular Greek yogurt brand hit grocery store shelves.

It’s thought that Greek yogurt first grew in popularity thanks to upper middle class women who thought that it was “purer” and “simpler” than regular yogurts – plus its exotic connection to Greece was appealing. Greek yogurt, the more expensive type of yogurt, was in some ways seen as a status symbol.

Now, Greek yogurts are the Greek Gods of ‘Gurt – sales have skyrocketed as people point to its higher protein content and more filling nature.
According to The Atlantic, in 2006, Greek yogurt was a $60 million industry in the United States. By 2011, it had become a $1.5 billion business.

 

Quinoa

Maybe you, too, mispronounced quinoa for a good long while before figuring out this protein-packed grains true name.

Quinoa hits a trifecta of health benefits that has helped it become a mainstream whole-grain.

1. Quinoa is gluten free. For a few years now, sales of gluten free foods have been surging due to increased awareness about Celiac’s disease as well as the (widely debated) potential health benefits of a gluten-free diet.
2. Quinoa is a nutritionally dense “superfood.”
3. Quinoa is a complete protein, containing all 9 essential amino acids.

Quinoa first started making its way into people’s vocabulary as far back as 1913 when The New York Times named it one of 400 “charming botanical strangers” that would be introduced to the US by the Department of Agriculture.

For a while, it remained hidden on health food store shelves. But in 2008, Oprah Winfrey ate quinoa as part of a 21-day cleanse. Around the same time, more mainstream stores like Costco, Trader Joe’s and Whole Foods began to carry quinoa.

As quinoa imports began to rise, the United Nations decreed 2013 the “International Year of Quinoa.”

 

Chia

How did chia go from sprouting in ceramic-character-shaped-containers for children to being a health-food staple?

An interesting case study from American Marketing Association looks at how this super-seed went “from pets to protein powder.”

Marketing played a large role in making the public aware of chia seeds’ many nutritional benefits. They’re full of fiber, protein, antioxidants, calcium, phosphorous, manganese and omega-3 fatty acids.

Joseph Enterprises first made chia seeds popular as the hair in head-shaped planters. The Chia Pet launched over 35 years ago but now, Joseph Enterprises also sells raw chia seeds as a health supplement.

A huge boost to the visibility of chia was the publishing of the book Born to Run: A Hidden Tribe, Superathletes and the Greatest Race the World Has Never Seen by Christopher McDougall in 2009. The book explains that chia seeds were used by Mayans and Aztecs as a snack that sustains energy.

 

Another huge win for chia was the creation of products that appealed to those consumers who were interested in chia, but didn’t purchase the raw seeds because they weren’t sure how to use them. Pre-packaged chia pudding, bottled chia beverages, chia granolas and more ready-to-eat products make chia easily accessible to the masses.

 

Acai

Acai berries are vibrant little guys hailing from Brazil. The Global Healing Center lists 12 major health benefits of acai berries – among them, heart health, skin health, immune boosting, and improved mental function.

The “acai bowl” trend started in places like Hawaii and California, where acai berries were used as a smoothie-like base and topped with granola, fruit and other toppings to create highly-Instagrammable breakfasts.

But there’s more to the story if you do some digging. How did acai bowls get from Brazil to the US? According to an in-depth article by The New Yorker, it was all thanks to two brothers, Ryan and Jeremy Black and their friend, Edmund Nichols, who first experienced an acai bowl on a trip to Brazil and vowed to bring the trend to the States. They went on to become the founders of Sambazon – which now produces a variety of acai products.

It wasn’t easy to introduce a difficult-to-pronounce berry from the Amazon jungle into the food-vocabulary of always suspicious consumers – but after being featured in the best-seller “The Perricone Promise: Look Younger, Live Longer in Three Easy Steps” and a spot on Oprah, the Black brothers were in business and soon Sambazon was being featured in People magazine.

 

Beets

Who would have thought that beets – a bulbous root – would become so popular? But here we are, with beet references abounding in popular culture. Who remembers the cartoon Doug and the rock band, “The Beets” performing “Killer Tofu?” And who doesn’t know that Dwight Shrute from The Office is a beet farmer? A trendy tee shirt reads, “Beets Don’t Kale My Vibe.”  

And according to an article from The Daily Meal, beets were the hippest food of 2016.

Low in calories, sodium and fat, beets are high in nutrients like folate, manganese and betaine.
And as Rhythm Superfoods knows – beets make great chips! It’s the newest snack in their line-up of famous superfood snacks!

Sources About Kale:

http://articles.latimes.com/1996-11-29/food/fo-4121_1_kale-olive-oil-vegetables
http://www.mindbodygreen.com/0-22984/the-strange-mystery-of-who-made-kale-famous-and-why.html
http://www.huffingtonpost.com/2014/10/28/kale-brownies-recipe_n_6041578.html 



http://www.purewow.com/food/Kale-Ice-Cream-Is-Officially-a-Thing-in-NYC

http://rhythmsuperfoods.com/our-snacks/kale-chips/

Sources About Greek Yogurt:
http://www.theatlantic.com/business/archive/2011/08/how-did-greek-yogurt-get-so-popular/244025/

Sources About Quinoa:

http://www.fao.org/quinoa-2013/press-room/news/detail/en/

http://well.blogs.nytimes.com/2014/04/14/a-trendy-food-now-kosher-for-passover/?_r=0

Sources About Chia:


https://www.ama.org/publications/marketingnews/pages/chia.aspx
http://www.mammachia.com/our-products/

Sources About Acai:

http://www.globalhealingcenter.com/natural-health/benefits-of-acai/
http://www.newyorker.com/magazine/2011/05/30/strange-fruit-john-colapinto

Sources About Beets:

http://www.thedailymeal.com/healthy-eating/beets-hippest-food-2016-12-trendy-ways-consume-them

How We Found Our Rhythm This Summer
September 21, 2016

Whether your summer was filled with adventurous vacations or more relaxing staycations, hopefully it was filled with fun, sun and healthy snacking! We had a blast introducing our snacks from coast to coast and making new friends, whether it was through music, yoga, marathons/triathlons, or healthy living events. We met so many people from different walks of life with a curiosity for kale, and we got a kick out of their candid reactions! And with our new Beet Chips popping up in stores across the country,  now there are even more nutritious and delicious snacks to munch on! (You’re welcome ; )

Here are some of the highlights of Summer 2016.

Yoga

We handed out tons of yummy snacks to hungry yogis, at drop in classes like Summer at the Springs Wanderlust Yoga and larger festivals such as Wanderlust Stratton and Wanderlust Squaw Valley and heard “These things are super addictive” and “My balanced diet includes kale chips”

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Running

From early morning races like Cooking Light and Health Magazine’s Fit Foodie Races in Fairfax & Austin to late evening expos and finish festivals like Transamerica Triathlon Chicago and Esprit de She Chicago, we found runners were ready to try some new snacks! Our new hand fans helped new Rhythm fans (pun intended) cool down after running, and doubled as a coupon for a free bag of any of our snacks! Now that’s what we call a win-win!

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Healthy Living

Besides being nutrient dense and delicious, our products are certified gluten free, non GMO, vegan, and organic. For folks on special diets or simply into healthy snacks, we find across the board that people are pleasantly surprised when they try our snacks for the first time! We had some great conversations at Gluten Free Allergen Friendly Expos in Dallas & Worcester and Body Local’s Midsummer Soiree in NYC.

gfafmidsummerbodylocal

Music

With a name like Rhythm Superfoods and being based in Austin – the Live Music Capital of the World – we find music events to be an obvious outlet to introduce our snacks to happy concert goers! Here are some of the top music events that we rocked out at: Lockn’ Arrington VA, Lollapalooza Chicago, WFM Whole Planet Summer Music Series, Baltimore Artscape Music and Arts Festival, BRIC Celebrate Brooklyn concert series and Westword Music Showcase in Denver

Our friendly street activation team pounded the pavement and passed out thousands of bags of our Kale Chips, Broccoli Bites and a few highly coveted bags of our new Beet Chips in cities such as Denver, New York (Union Square), Chicago (Millennium Art Festival) and San Francisco (Union Street Festival)

Some of our favorite feedback was “I can’t believe this is healthy for me” and “I didn’t know that kale could be so tasty!”

 

So while summer has come and gone, you can be sure that we’ve got more than just kale crumbs up our sleeves this fall… Yes – more events and new products! We hope to see you around, and be sure to look for our Kale Chips, Broccoli Bites, Roasted Kale, and Beet Chips at a store near you, our online store, or Amazon.com!

 

Need a little more of a nudge to give us a try? Get $1.50 off here!

 

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5 Top Habits of Habitually Healthy People
March 7, 2016

By Contributing Writer and Rhythm Superfoods Fan Kaitlin Krull of Modernize

While most of us understand the basics of maintaining a healthy lifestyle, it can be difficult to know exactly how to implement this routine in our everyday lives. Besides, a little reminder couldn’t hurt (and you just might find a few things on this list that surprise you). Take a look at our list of five of the top habits of habitually healthy people.

 

Keeping a well balanced diet

One of the most important, and obvious, ways to keep yourself healthy is by eating well. While those of us raised in the 80s and 90s remember the good old food pyramid, food science has come a long way since then. Embrace the new My Plate method by breaking down your food choices per meal, opting for roughly 50% fruit and vegetables, 25% protein, and 25% starch. While this helps healthy eaters make good food choices at every meal, it’s also important to remember to always choose foods that are free from GMOs, organic when possible, and that contain unsaturated fats, omega 3 fatty acids, and other healthy vitamins. It’s also a good idea to stay away from too much red meat, sweet treats, and processed foods.

wellbalanceddiet

Snacking Smart

Even the healthiest eaters face snacking temptation from time to time, so the key here is to realistically reign in your snacking by making smart choices between meals. Instead of munching on cookies and candy bars, choose healthy, flavorful alternatives that make you feel like you’re being naughty when you’re really packing your body with superfoods. Rhythm Superfoods is a fantastic choice if you’re looking for a healthy snack, since their snack packs are all nutrient rich and packed with flavor. You don’t have to worry about harmful chemicals or bad fats here, because Rhythm Superfoods’ snacks are vegan, GMO free, and full of antioxidants, unsaturated fats, protein, fiber, and other vitamins. Choose from a variety of chips, bites, and snack packs made from superfoods like kale, beets, and broccoli.

kalechipsoriginal

Thinking positively

A positive mental attitude does a world of good for both the body and the mind, so take time every day to reflect on potential challenging situations and come up with an achievable plan of attack to tackle these kinds of positivity sucking events head on. At Modernize, we think that being proactive rather than reactive when complicated scenarios arise is key to maintaining a positive outlook. If you can, come up with a daily affirmation or mantra to repeat to yourself every morning before you begin work, and call upon those positive words whenever you find yourself swamped with negativity and challenges. You will be surprised at just how much better you will feel.

Staying active

We’ve saved the most obvious for last here, but it is important to remember that in order to live a habitually healthy life, an active lifestyle is key. While regular exercise and workouts are important, make sure to consider other active alternatives in your daily life, such as walking or cycling to work instead of driving or taking public transportation, exercising with family and/or pets, and playing games and spending time outdoors. There are so many ways to stay active, so keep yourself interested and accountable with smartphone apps and wearable activity trackers.

stayingactive

Show Kale Some Love During Heart Month!
February 5, 2016

Did you know that February is American Heart Month? According to the American Heart Association, “Heart disease and stroke cause 1 in 3 deaths among women each year, killing approximately one woman every 80 seconds.” Beginning with National Wear Red Day on February 5th, the American Heart Association devotes the entire month to raising awareness about cardiovascular health. So you might be wondering, what role does kale play in your heart health?

We all love kale, but did you know your heart loves kale back? Our beloved superfood has many heart-healthy benefits to consider when thinking about your heart and circulatory system. Some of the vitamins and nutrients in kale have been shown to reduce the risk of heart disease, heart attack, and stroke, in addition to keeping your veins clear, your blood pressure low, and your heart pumping properly.

So go on – don’t be afraid to show kale some love!

KaleHeart_Blog_V2

The New Food Pyramid On Our Plates & Snacking Healthier
November 11, 2015

Contributing Writer & Rhythm Superfoods Fan: Mark Kirkpatrick

For many years we’ve been told to reduce the intake of fat in our diet, but there’s plenty of healthy fats out there that we may be overlooking. As a matter of fact, according to the American Heart Association, in their “Get Healthy” section, they remind us that:

“Eating foods with fat is definitely part of a healthy diet. Just remember to choose foods that provide good fats (monounsaturated and polyunsaturated fats) and balance the amount of calories you eat from all foods with the amount of calories you burn. Aim to eat a dietary pattern that emphasizes intake of vegetables, fruits, and whole grains; includes low-fat dairy products, poultry, fish, legumes, non-tropical vegetable oils and nuts; and limits intake of sodium, sweets, sugar sweetened beverages and red meats.”

NewPyramidThe New Balance

Another thing we’ve had drilled into our heads over the years is using the food pyramid, but there’s a newer guide for getting a balanced diet through the “My Plate” method. The old pyramid method shows what we should be eating on a daily level, while the newer plate version gives a simpler view of what we should actually be putting onto our plates.

Another key difference is the increase of fruits and vegetables on our “plates,” the decrease of grains and most versions will recommend the consumption of more water. This follows along with the newer superfoods craze that has been sweeping the nation.

More Superfoods

By definition, superfoods are those which are packed with vitamins, nutrients and other important ingredients that are beneficial to our overall health and well being. Usually people first think of greens, fruits and vegetables, but they also include:

  • Beans and legumes
  • Berries, especially blueberries
  • Eggs
  • Nuts
  • Sweet Potatoes

Snacking Society

We’ve become a nation of snackers and it’s actually healthier to eat smaller amounts of food more often throughout the day rather consuming two or three large meals. But it can be very challenging to snack healthier since we’ve become more accustomed to eating things like chips and other unhealthy go-to foods. The key here is choice, instead of grabbing a candy bar, opt for a handful of nuts. Rather that buying a bag of greasy potato chips, try some healthier alternatives like Rhythm Superfoods kale chips or broccoli bites that actually come in almost as many flavors as their fattier their less healthy counterparts.

When spring and summer are in the air, there’s dozens of fresh fruits and vegetables available for a quick afternoon pick-me-up. But don’t let the warmer months be the only time you opt for these healthier choices since there’s plenty of year-round favorites to chose from, everything from apples and oranges, to broccoli and snow peas.

image01

Making Other Choices

Even though fresh is best, there’s still dried, canned, frozen and a plethora of different juices derived from fruits and vegetables.

Be creative with your meals and snacks. Eating healthy doesn’t mean you can’t still enjoy your favorite foods. Cut down on unhealthy choices and simply make better meals and snacks. Your body and mind will thank you in the long run.

Other Reference Sources:

http://www.medicinenet.com/script/main/art.asp?articlekey=56254

https://www.termlifeinsurance.com/10-healthy-fats-you-should-definitely-include-in-your-diet/

http://www.fruitsandveggiesmorematters.org/whats-in-season-spring

http://www.hsph.harvard.edu/nutritionsource/pyramid-full-story/#Building-MyPyramid-and-MyPlate

Contributing Writer & Rhythm Superfoods Fan: Mark Kirkpatrick

Calling All Rhythm Superfoodies!
October 28, 2015

SuperFoodiesBanner

Do you have what it takes to become a Rhythm Superfoodie?

At Rhythm Superfoods, we believe a positive mind, eating right, and staying active are the keys to health and happiness. Superfoods are our passion, and all-good snacking is our mission. We aren’t the only ones with a passion for superfood snacking. Over the years, our fans like you have become enthusiastic about sharing our products and spreading the knowledge of “better for you” snacking to their friends and family.

Rhythm Superfoodies actively promote Rhythm Superfoods to their social networks by introducing friends and family to new products, sharing key ingredient and nutritional information and inspiring others through personal testimony. You might be an ideal Rhythm Supefoodie if:

– You believe that superfood snacking is part of a healthy lifestyle and not just eating a tasty snack.

– You can’t make it through the day without sharing photos of the food you ate or the workout you just completed.

– You have a passion for eating right, staying active, and giving back to your community.
– If you love live music, that’s a plus too! We’re huge music fans at Rhythm.

 Requirements: 

Minimum of 1 social media post  per week across channels you are active on (Facebook, Instagram, Twitter) using Rhythm hashtags including #rhythmsuperfoods #kalechips #gotrhythm, #rhythmsuperfoodie and more.

What’s in it for you!

Rhythm Superfoodies receive Rhythm swag, first access to new products, free snacks and coupons (quarterly) in exchange for promotion of our products and brand mission through social action.

To be considered for the Rhythm Superfoodies program, please complete the following brief application and email it to Janice Greenwald (jgreenwald@rhythmsuperfoods.com).

Rhythm Superfoodies Application

Finally, we also have room in our Brand Ambassador Field Marketing program.  If you’re interested in demoing our product in grocery stores and events, we’d love to chat with you! Please email Sarah Alexander (salexander@rhythmsuperfoods.com) with your resume and where and why you want to demo for us.
Finding Our Rhythm During Austin’s Hot Summer
September 11, 2015

Rhythm Superfoods kept busy this summer in Austin, Texas with a variety of events including yoga (LOTS of yoga), Bike Austin, music events, volunteering at a local food bank, and good ol’ back to school fairs.

Yoga On the Roof, Summer at the Springs, Bike Austin

If you live in Austin there’s a pretty good chance you participated in at least one of the healthy lifestyle events we attended under the hot Texas sun. Austin is known for being a fit community and what better way to make hungry post-workout consumers happy than to feed them kale chips. This summer we participated in Yoga On the Roof at Whole Foods Lamar throughout July, Summer at the Springs – a free yoga event by Wanderlust Yoga at Barton Springs on Monday nights, and Bike Austin’s Hottest Day of the Year Ride. We could win awards for the tan lines we’ve acquired along the way…

 

Welcome Campers Wild Honey Pie Austin Premiere Party

As one of the sponsors for The Wild Honey Pie Welcome Campers Music Series Season 3, we attended the Austin Premiere Party at The Parish in July. The night was full of music, fun people, and last but not least Rhythm Superfoods’ Kale Chips! Check out the music series here: http://www.thewildhoneypie.com.

 

Volunteering

Twice this summer Rhythm Superfoods employees volunteered at the Capital Area Food Bank Mobile Food Pantry. Lending a helping hand however we can is something we pride ourselves in. Want to get involved? Numerous volunteer opportunities await you: https://www.austinfoodbank.org.

 

Back to School

‘Tis that inevitable time of year. School is in session (or soon to be at least). Hopefully you had the chance to sample Rhythm Superfoods Kale Chips and Broccoli Bites at one of the many Whole Foods Back to School Vendor Fairs in August. We even attended Texas A&M’s Back to School Vendor Daze during the week students were moving in because our Kale Chips are now available at the campus stores!

 

We’re sad to see summer go, but excited for fall and winter events we have lined up. Be on the lookout for Rhythm Superfoods Field Marketing Team demoing in stores and at special events!

Follow us on Twitter and Instagram for the most up to date news!

For inquiries, please contact us at admin@rhythmsuperfoods.com.

Happy Mother’s Day!
May 10, 2015

Moms are super, and superfoods help moms to do super things! Happy Mother’s Day to all the kale-crunching moms out there!

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Interview with Rhythm CEO Scott Jensen
May 7, 2015

WoT_template_SCOTT_Community_involvement

Rhythm CEO and Incubation Station/SKU board member Scott Jensen talks about kale, BBQ, and supporting the Austin community.

Rhythm strives to be a transparent company, to the point of having an actual window to the product on every bag of Kale Chips. How does that concept carry through from production to the marketplace?

We’re getting fresh kale from a farm, mixing it with all kinds of wonderful ingredients, dehydrating it, putting it into a bag, sending it to a store, and then standing in the store with a table and offering people samples to try what we’ve just made. It doesn’t get any more transparent than that.

How does thriving in the city of Austin affect what you do?

A big part of my early career in Austin was an iconic BBQ brand (Stubb’s) and an iconic live music venue/restaurant (Stubbs BBQ) which is where I started. It’s on the stage. There’s no hiding from it. You can’t hide what you’re doing with BBQ, you can’t hide what you’re doing with live music. You’re open to critique on a daily basis, because the public decides whether they like your product or not.

How does that window relate to what I do? Both of these things are incredibly open to view, for people to see everything we’re doing. We’re right out there: standing with people, hearing that they don’t like this flavor, or that they love that one, or this one has too many crumbs. Or, of course, “why don’t you make another flavor that’s a little like this?”

How do the ethos of transparency and the relationship to Austin carry over into Incubation Station/SKU?

We open up Incubation Station to all people, and 75% of those people are from the Austin area. We have public happy hours for any startup companies that want to come and rub elbows with angel investors and mentors. So, coming from the Rhythm area, where everything is out in the open and there to be seen – we’re still doing it the same way.

When I think about the integration of what I do for a living as the leader of Rhythm, as well as a leader of the Incubation Station/SKU…these are two very publically-faced companies. We are out in stores meeting with hundreds of consumers every week. If you’re working at a public utility, generating electricity, the only interaction you have with your customers is the bill that comes to the house. You could be in some huge office building where no one has to sit there and take the beating of answering to bad service. But, we are. We are selling directly, indirectly, and standing in front of people in the supermarkets in the town we live.

“A kale as old as time”
April 6, 2015

BeautyBeast_Blog