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Rhythm Superfoods Blog

Kale Chips & The Creative Process

Wednesday, October 13, 2010

Its 2:30 a.m. I am up here at our R&D kitchen drinking yerba mate and perfecting our new recipes..
This is my favorite part of the job. I enjoy the creative process. For me, I approach recipe development the same way I would compose and record a new song. First I consider my audience. What do people really want? What do they need? How can I surpass their expectations? What elements am I working with? Now, I meditate on this. Relax. Let it go. Next comes the spontaneous creative spark. This part is exciting. Like a new melody, a good recipe idea comes from that mysterious place, known as the Source. Deepak Chopra refers to it as the 'field of pure potentiality'. It's that space in between your thoughts. An artist has to be in that space so they can be open and ready to receive this gift.
I am super excited about what's dehydrating right now in our R&D kitchen.
I've been trying out lots of new Kale Chip flavors as well as some other new things which I can't give away quite yet..
We will be debuting our next round of products at Natural Foods Expo East in less than a week!
I am always open to everyone's ideas and feedback so if you have something to say, just drop us a comment!

Peace, Love & Kale,
Keith

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