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Kale Chips & The Creative Process

Wednesday, October 13, 2010

Its 2:30 a.m. I am up here at our R&D kitchen drinking yerba mate and perfecting our new recipes..
This is my favorite part of the job. I enjoy the creative process. For me, I approach recipe development the same way I would compose and record a new song. First I consider my audience. What do people really want? What do they need? How can I surpass their expectations? What elements am I working with? Now, I meditate on this. Relax. Let it go. Next comes the spontaneous creative spark. This part is exciting. Like a new melody, a good recipe idea comes from that mysterious place, known as the Source. Deepak Chopra refers to it as the 'field of pure potentiality'. It's that space in between your thoughts. An artist has to be in that space so they can be open and ready to receive this gift.
I am super excited about what's dehydrating right now in our R&D kitchen.
I've been trying out lots of new Kale Chip flavors as well as some other new things which I can't give away quite yet..
We will be debuting our next round of products at Natural Foods Expo East in less than a week!
I am always open to everyone's ideas and feedback so if you have something to say, just drop us a comment!

Peace, Love & Kale,
Keith

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Hong commented on 14-Oct-2010 09:06 AM
Keep up the great work Keith!
Corinne commented on 18-Oct-2010 11:59 PM
Kale gives me the greens and the minerals I am missing in my busy life. Great flavor! I'm making Rhythm Superfoods a part of my dietary rhythm. Thank you!
Cindy commented on 26-Oct-2010 11:03 PM
The most perfect snack for incessant snackers like myself. I love kale and when I saw your Bombay curry kale chips at Whole Foods, I grabbed a couple bags. A few hours later, they were gone and I was craving more! You've created a snacking revolution, good work!
Brigitte commented on 08-Feb-2011 12:49 AM
Thank you for the inspiration and the sassy & divine Bombay Kale chips you created. I also purchased nacho but haven't opened them yet. Just finish the bombay in one sitting...
I love your creative process, took notes and Im going to use it for my photography...
Blessing & gratitude
Brigitte
michelle commented on 24-Apr-2011 08:05 AM
Just tried your kool kale chips and they were delicious!
Anonymous commented on 07-Aug-2011 09:09 PM
Your Cool Ranch Kale chips taste positively decadent. I am blown away. Keep up the great work!
devis mutuelle commented on 19-Jan-2012 10:49 AM
Nous avons passé un très bon moment. Au plaisir de vous lire encore par la suite.
mutuelles commented on 21-Mar-2012 10:24 AM
Salut un petit commentaire pour te remercier pour ton implication. Aurore Daniel
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