My Health Journey – by CEO Scott Jensen
March 9, 2018


I’m Eating A Lot of Carrots Now. Here’s Why!

As our awesome team of marketing and sales leaders get ready to hit the Natural Products Expo West show, all we can think about are carrots, carrots, carrots. We launch our NEW delicious, crunchy Carrot Sticks to the retail world this week at Expo West, so we’re all real pumped to show them off.


Get ready, world. You’re about to fall in love with a new plant-based superfood snack. Our Naked Carrot Sticks have 0 g of fat, 11 g of dietary fiber, 3 g of protein, 20% of your daily value of potassium, 15% of your DV of vitamin A…and they’re delicious!



My excitement for the new Carrot Sticks had another effect on me several weeks ago. They’re really good, and I was munching on a bag of our first production batch when it dawned on me that I wasn’t eating enough fruits and veggies. When we first started Rhythm, I had just gone through a product development exercise with Rip Esselstyn from the Engine 2 Diet, one of the foremost leaders in the plant-based diet movement. I had committed to a strict low-fat vegan diet for 60 days and had a full-blown blood analysis done the day before starting, and again at 30-days and 60-days after to see what effect this change in diet would have on my health. My eating habits prior to this leaned much further in the BBQ direction.


At the 60-day mark, my weight was down just over 10 lbs. and my cholesterol markers came down significantly. Before I started the diet, my cholesterol (LDL and Triglycerides) levels were in the range of having my doctor look at me and say that she would normally have that talk at this point about Statin drugs from here on out. I really didn’t want to take a pill every day, so I told her what I was doing with the Engine 2 Diet, and she agreed to wait and see how I did. With so many things that are unhealthy for us, the biggest hurdle we humans face is the ability to change our habits…especially eating habits. Our unhealthy habits are the source of much of what we have going wrong with our health: smoking, drinking, poor nutrition decisions; all difficult things to change if they’ve become a habit. Habits are habitual, of course. With this hard fact facing all doctors, it seems most have determined that the pharmacological solution (prescribing a pill or patch) is the most effective way to deliver a physiological change to someone rather than relying on personal effort to break these bad habits.


I chose to break the habit and was successful with the strict vegan diet for the full 60 days. After that, I didn’t revert back to my previous ways, but I did start to eat meat, eggs, cheese and other non-vegan foods in more moderation than I did previously. Thinking I had been successful and congratulating myself for it, I went on with my life. Fast forward 8 years later into 2018 and I became much more aware that I had gained back the weight I had lost and had to confront the fact that I was not eating as healthy as I had committed to years ago. The old habits came back, and now I had to own it.


So, in February I went in for a physical, which I hadn’t done in a few years. I told my doctor how I was feeling and had the full-blown blood work done again as part of the physical. Two weeks later I returned to review the lab results. I was back up to high levels with the LDL and Triglyceride numbers and added an elevated glucose level to the mix. I knew this would be the result of me slipping into those bad habits and it was.


I don’t ever want to take a daily regimen of pills. I’ve re-committed to healthier choices in diet and exercise, and I’m going to break the bad habits and do my best to stay on the “healthier-choice train.”  I like to go all in when I start. It’s the way I get myself committed. So as of March 1st, I’m back on Rip’s Engine 2 Diet. So far so good!


With my travel bags filled with healthy snacking alternatives from Rhythm and other great companies, I’m ready for one of the biggest food shows we do every year: Natural Products Expo in Anaheim, CA. It starts today and we’re debuting our awesome Carrot Sticks! If you see me out and about, don’t let me slip, show me some encouragement, and I’ll report back with my results in May after I do the 60-day blood work and weight check.


My commitment is as follows:

  • 60-day Engine 2 kickoff
  • Exercise 2-3 days per week
  • After 60-day Engine 2 period, eat a lot more plants and less animal products
  • Weigh myself weekly so I must face the weight truth
  • Blood work every 90 days to face the physiological truth


If you are in the food business, come by our booth at Expo West (#5424, Hall E) to try our new Carrot Sticks and feel free to share your own health journey with me. I get encouraged by talking openly about this with people. If you aren’t in the food business, stay tuned for me to report back on my journey with honesty.


Eat More Plants!