Expo West Recap
March 25, 2014

This year’s Natural Products Expo West was fantastic, and wanted to recap all the great experiences we had. After debuting our newest flavors of kale chips at last year’s Expo West, we wanted to shine a spotlight on our new Superfood Chips this year.

We snagged a prime location on the floor and gave out samples by the thousands. From all accounts, people absolutely loved our chips! We had a new booth this year with a showcase featuring our Superfood Chips, and we were very pleased with the delivery. Check it out!

We also had a great time rubbing elbows with other hometown brands at the Austin Brands Happy Hour. 16 or more local Austin brands showed up, and we made the most of it!

Most of all, we were absolutely flattered by the interest that was taken in our chips by many of the press outlets in attendance. One that has already published about us, as well as a few others who impressed them, is Fitsugar. Check out this great write up that we got on their site:

“We’ve tasted our share of healthy chips, but when an unexpected — and nutritious! — ingredient gets thrown in the mix, we get really excited. The next time you’re craving something salty and crunchy, you’ll definitely want one of these protein-, fiber-, and potassium-rich chips that were being touted at the Natural Products Expo in Anaheim, CA. The star ingredient? Quinoa — it doesn’t get much healthier than that!”

“Supergrains like quinoa, amaranth, and oat bran come together to create Rhythm Superfood Chips. Higher in protein and fiber than a traditional chip, these chips are also baked, not fried. While I was partial to the jalapeño lime, the nacho flavor would be the pick for anyone who fancies a bag of Doritos.”

Thanks Fitsugar!

We had so much fun at Expo West this year, and we absolutely cannot wait to go back! Many thanks to all the people involved who helped make this event happen. We are so happy to be a part of such a great community!

SXSW Recap
March 21, 2014

Last week in Austin was the 2014 installation of the South by Southwest Festival, and we were part of some great events this year! We gave out tons of samples and got to be a part of a few really cool music showcases. Here’s a quick recap of all the fun stuff we did around town during the festival.

Between March 7th and 16th, we made the rounds in our Kale Kar to all the local Whole Foods Markets in Austin doing product demos and giving samples to the droves of hungry out-of-towners in for SXSW. We had demos everyday during the festival, and were always a welcome addition to the Austin experience!

We also did a lot of activities more directly associated with the festival. During the interactive portion of SXSW, we gave away our Superfood Chips as part of a “swag bag” given out at the Mass Relevance Social Suite. We also contributed to the swag table at the TECHmunch Food Blogger/Media Conference at Whole Foods.

When the music started flowing into the city, we took part in the Tune Up & Sound Off SX2014 Showcases. You could find our chips in the artist lounge as well as the fan sampling we did at the showcases at Red Eyed Fly, Austin Ale House, and Old School.

Early in the week, we were part of the South by Penn Field event that happened right here in our own back yard, where we gave out product samples and partied with our fellow Penn Field brands and friends.

Finally, one of our favorite events was the Playing In Traffic Day Party at Whole Foods which featured a ton of awesome bands such as Los Lonely Boys, SPEAK, The Dunwells, Sahara Smith, and East Cameron Folkcore. We parked the Kale Kar right on 6th street and gave away samples, and then we got to go on mic and thank everyone for supporting local brands. The guys from Los Lonely Boys even had some of our Jalapeño Lime Superfood Chips with them on stage!

We can’t wait for SXSW to come back around! We had an absolute blast, and we hope everyone else did too. If you’re in town next year, be sure to check our Facebook feed. We’ll surely be making even more appearances around town!

Follow that Kale Kar!
March 15, 2014

We have a new addition to the Rhythm Superfoods family, and we’re super excited about it! We frequently do product demos around Austin and the surrounding region led by our amazing field team. You’ll often find them in the local Austin Whole Foods Markets slinging samples of our Kale Chips and our new Superfood Chips, but unless you happened to already be in the store, you would have to have seen the demo announcement on our Facebook or Twitter feeds to know they were there.

Enter the Kale Kar (A.K.A. The Greatest Vegetable-Themed Vehicle in History)!

Now that we’re cruising the streets in this bad boy, you’ll know we’re out and ready to give you some awesome samples. See the Kale Kar parked at a store? Come on in and get a sample! See us cruising? Follow that Kale Kar! Delicious and healthy chips are sure to be inside! We look forward to seeing you all when we’re out and about!

#KaleKar

Shout-Out from The Statesman!
March 11, 2014

We are always happy to get mentions in the press, but when we got our latest shout-out, we were downright proud! This latest press mention comes from none other than our local newspaper here in Austin: The Austin- American Statesman.

It is always great to know that the people in your own backyard are paying attention, and the folks at The Statesman were on the ball, as always, reporting about our latest addition to the product line. Here’s the mention from back on February 19th when this ran as part of the article: “Food Matters: Celebrating Mardi Gras with Louisiana magazine, gumbo; new chips from Rhythm Superfoods”

The Austin-based Rhythm Superfoods was the first company to sell kale chips commercially, and this month, the company is releasing a new line of baked chips made from other nutrient-dense foods, including quinoa, amaranth, oat bran, purple corn, pea protein, sweet potato, carrot and broccoli. The ingredients used in the chips are non-GMO and do not contain gluten or dairy, and the chips ($3.49 for 5.5 ounces) are available at H-E-B, Natural Grocers, Whole Foods Market and Sprouts. More information at rhythmsuperfoods.com.”

Thank you Statesman! We’re always grateful to be noticed, but especially when it’s someone as important to our fair city as you are!

5 Tips for Eating Right
March 5, 2014

We post a lot of pictures on our Facebook page that say more or less the same thing; skip the ‘diet’ and just eat right. But sometimes it can be hard to know what that means. With all of the marketing for fad diets out there passing itself off as real nutritional advice, how can a normal person find their way through the proverbial nutrition jungle? Once you start digging, it’s easier than it seems. Here are 5 tips to get you started eating right.

1. We Are All Different

The first thing to keep in mind is the no two people are the same, so it follows that no two people’s dietary needs will be the same. The differences that alter food needs from one body to the next can be lifestyle, metabolic, or even genetic. With that being said, a good place to start is with websites like MyPlate.gov, that give a broad concept of what eating right looks like. They have tips that are simple to follow on a day-to-day basis, like making sure your plate is half vegetables. From this starting point, you can begin customizing your diet to what works for you.

2. Change It Up

They say that variety is the spice of life, and this holds true in the nutrition world. There is no single food that you can eat all the time that will give you exactly what you need, but by eating a variety of healthy foods from different sources, you can get all of the nutrients you need without the monotony of a lot of fad diets. Try making sure that you meals are colorful. Different colors in fruits and vegetables mean that they contain different nutrients.

3. There Are No Shortcuts

If it sounds too good to be true, it probably is. One of the main selling points of any fad diet is that it will somehow produce results that sound way too good to be true. Intuitively, we know that this can’t be, but sometimes we try it anyway, ‘just to see.’ The truth is that there is no shortcut to healthy living. It’s about making daily healthy choices and forming healthy habits.

4. Make Your Own Food

Eating at home is another simple way to get you nutrition on track. When you eat out, you are no longer in control of what is going into your food. In many cases, if you actually knew all of the ingredients that went into a dish at a restaurant, you probably wouldn’t order it. Just limiting the number of times you eat out instead of making food for yourself will go a long way to a healthier diet. Taking you lunch to work or school is a good place to start.

5. Keep It Simple

Finally, make sure that you are eating simple, unprocessed foods. The fewer ingredients there are in a product, the better. If you don’t recognize an ingredient, you might want to think twice about putting it in your body.

This is just a starting point for a healthy diet. There are countless ways to improve your personal diet through nutrition. The most important thing is to keep it simple and form healthy habits. Over time, your healthy diet will become second nature.